Attempting to List All Publicis Groupe Agencies
A lot happened to Publicis Groupe and me over the past few weeks. It announced the merger of Convonix and Resultrix brands under Performics India in May and the completion of Epsilon’s acquisition early last week. I completed four years with one of its agencies a day before the second announcement. And instead of recording […]
Who Copywrites For Them?
A list of erroneous marketing texts and notices written by popular establishments.
Flyers In My Soup
Jug Suraiya once wrote a column in TOI about the proportion of news and advertisements in newspapers nowadays. The front 2-3 pages have gigantic snippets of an automobile or a wrist watch brand or worse some construction developer singing its own wild praises. Then there are dedicated classified pages on weekends. Not to forget how […]
How To Receive A Person Distributing Flyers
Last day, after shopping at a supermarket when I walked out of the exit, a petite girl, possibly delving in her late teens, handed me a cyan-tinted flyer. Not because the single 4-rupee bag carrying munchies was heavy, I flashed her my left palm suggesting a “NO.” She frowned. It is with her gloomy face […]
The Problem with Toothpaste Ads
My take on the baffling choices I have to make while going toothpaste shopping.