I co-headed a team of 10 writers to create byte-sized content on pregnancy, child care, and parenthood. Completed in early 2021, this was a huge project for Pampers India as they wanted to use the free app for targeted marketing. The content was in the form of: Since the content was scientific and also needed…

As part of an interview test, I created an infographic for Instagram and an emailer. On the left or above is the emailer version. Click on the image to enlarge. The topic is “claiming subsidy on solar rooftop installation”. The idea is to summarize the claim process based on official circulars. SolarSquare hoped to use…

I headed Wikipedia projects at Performics for 4 years. My team built, improved, and maintained dozens of Wikipedia articles and biographies for brands such as Reliance Industries, Kaya Clinic, Kotak Bank, Indiabulls, Taj, RBL Bank, and Nykaa. Since Wikipedia discourages conflict of interest and sponsored editing, we contributed with disclosures. I still actively contribute in…