When you’re writing for customers who are sending money, you need to be empathetic and direct. Even more so when it’s a high-anxiety situation like the one on the left. I wrote this copy (above or left) considering the customer’s situation. Her card was declined and she needs to do something quick. There’s parallelism in…

Text message copies are tricky. There are character limits, word limitations, and legal constraints. I wrote SMS copy like this (below) keeping in mind the standard text message limit in the Great Britain: 160 characters. Text messages could be sent from any number, so it was essential to add the brand name at the start.…