Along with my Brand team, I helped launch JioSilver for JioFinance the other day. The go-to-market (GTM) campaigns included Instagram reels, PR outreach, YouTube walkthrough, and more. I contributed to the copies, product construct, and taglines. Visit product webpage (UAT).

The Personal Loan product page on JioFinance.in ranking inside Google’s AI Overview for a competitive keyword “personal loan” on 26 September 2026. My team designed, wrote, and published the page as part of my website launch project. Visit page.

With RCS all the rage, we tried pushing marketing messages via RCS. These are live examples for JioGold and Credit Cards.

Jio Finance sends a lot of marketing and retargeting messages to its registered app users. While app push notifications are free, we noticed that WhatsApp messages drive better conversions. And when these messages have catchy banners? They perform even more. Here are a few examples from several campaigns I ran over the last few months.…

Physical message boards work wonders when you know a lot of people are going to see them. One of the standees below is kept at the entrance of a canteen of my Jio Finance office. 95% people use UPI to pay for their food at the canteen. One way to drive JioFinance app adoption? Push…

App push notifications are free but most users ignore them like they ignore their relatives. So I thought let’s make them quirky. Sometimes using fear as a plug. When text notifications started underperforming, I shot rich push notifications (RPN) to drive better engagement. RPNs drive roughly 30% more conversions on average. The key is to…