Jio Finance sometimes sends out internal emailers to push a product campaign. In the below example, we were piloting a campaign for JioGold during Akshaya Tritiya to see how our own colleagues would take it. Note the Hindi tagline, QR code placement, and even the T&Cs mentioned in the email.

I executed a moment marketing post for CoinDCX. Since #KitkatHeist was trending at that time, I used that plug to draw parallels with cryptocurrency investment. The KitKat wrapper imagery is AI, everything else is my output.

Over the years, I have developed several content strategy decks as part of paid work or job interviews. Here are a select few:

Since Jio Finance is late to the game, we developed a strategy to primarily focus on top-of-the-funnel set, with 60-seconders like the one above to gain attention to our YouTube channel. This is part of a potential IP, Tell Me More by Jio Finance. Heavy use of AI is a management call and my role…