Tag: France

Attempting to List All Publicis Groupe Agencies

Publicis Groupe agency logos

A lot happened to Publicis Groupe and me over the past few weeks. It announced the merger of Convonix and Resultrix brands under Performics India in May and the completion of Epsilon’s acquisition early last week. I completed four years with one of its agencies a day before the second announcement. And instead of recording my experience and spilling some beans on LinkedIn like I did in 2018 I thought of creating this: a comprehensive list (plus my first try at an infographic) of all the Publicis Groupe agencies in the world.

For your reading convenience, this write-up is divided into four sections: the infographic (with links to downloadable PDF and high-res JPG), a bit of personal history and why I decided to do this and how, the entire list, and some more information about Publicis Groupe.

Here you go!

All Publicis Groupe Agencies in the World – an Infographic

I am a sucker for logos the same way I am a sucker for movie posters and design. So, when the idea to create this list struck me I immediately began collecting good-quality image files of logos of different brands under the Publicis family.

This infographic below is the product of at least four hours of web extraction in a span of three weeks where I went beyond Google to scrounge for the latest identities of various Publicis brands. How I did that can come later. For now for your viewing pleasure: all the Publicis Groupe agencies in the world (including the recently acquired Epsilon) in a single frame.

Publicis Groupe agencies
All Publicis Groupe agencies classified across four solution hubs

(Note – The PDF file can be downloaded from Scribd here (2MB). The high-resolution image file from Imgur here (1MB).)

It should be noted that some brand logos were omitted because they were either not found on the web (or I was unable to find them) or they were a part of an agency’s regional concern. For example, Digitas has presence across the globe where it is categorized as Digitas India and Digitas Hong Kong. I chose to skip those logos because of redundancy and a lack of space. But if you are a brand fanatic like me you should check out their website. Their logos are to die for; just look at the one for Kuala Lumpur. While you’re at it, also check out the logo for Bartle Bogle Hegarty (BBH) (on whose website’s colour scheme is my CV based, by the way). And then take a look at my favourite logo of the Publicis lot here:

Nurun 2019 logo GIF
Logo of Nurun / © Nurun.com

I am also a fan of logos of Publicis Lupe, North Strategic, Starcom, Marcel (reminds me of logos of ING bank and Lowenbrau lager), Leo Burnett, Vivaki, and Publicis Health Media.

Logos that are relatively bigger in size than the ones surrounding them points to their individual stature in their respective hubs. For example, Starcom and Performics have been given huge real estate in the infographic not only because they contribute a higher revenue to the Groupe but also because they are an integral part of the hub (Publicis Media) they are representing. Compare this with ZenithOptimedia under Zenith and B2B Group under Performics.

Logos were sourced from websites, social media handles, or press releases of respective brands. To state the obvious, the brands own the copyright to the logos and other associated trademarks. This website is not monetized with ads.

The Why

Like I mentioned before, I am obsessed with brand identities. One of the first things I did when I learned that my agency is part of a huge holding group was to go on the Internet and read up about its history and eventual amalgamation. It is then when I found that Publicis is part of the Big Four in advertising, similar to how they have it for accounting. There may be a fifth one now (Dentsu Aegis Network or DAN) but let’s not digress.

Then when I found out that there are hundreds of companies scattered across the globe under the Publicis umbrella, I had to explore them. Not because I am interested in the group’s Talent in Motion facility or the Power of One idea, but because of the sheer existence of so many brands under one larger brand name.

Advertising and marketing pundits may be divided in their opinion about why that is so (a conversation that erupted earlier in 2019 when Accenture Interactive acquired Droga5), but I am personally focusing on the brand and work diversity, the scale, and the massive control that Publicis has in the field. That a young man’s brainchild first formulated in 1926[1]Publicis was founded in 1926 in Montmartre, Paris by a 20-year old Marcel Bleustein who named it so based on the French word for advertising (Publicité) and the French sound for the number six (cis). He was born in the year 1906. (History, Publicis Groupe – https://www.publicisgroupe.com/en/the-groupe/History) would go on to help pioneer and then influence an entire industry over a period of nearly a century simply stuns me. This article is possibly a byproduct of that stupefaction.

A Bit of Personal History with Publicis

Ever since I joined Performics India (erstwhile Performics.Convonix) in July 2015, I was smitten by its creative work and all the branding that I observed as an employee. The phase-wise change in logos and the branding as the Mumbai-based small-time digital marketing agency (founded in 2003) slowly got merged to the Groupe can be best seen through the changing designs of the envelope that enclosed my appraisal letters.

Performics India office in Lower Parel
The Performics office entrance that greets me every time enter the office

The first appraisal letter in 2016 was delivered to me in a white envelope, the second in 2017 in a black envelope with the SMG Convonix branding, and the last two in 2018 and 2019 with the branding of Performics.Convonix (green + white).

So much that this is an essential exercise as I celebrate my fourth anniversary with the company.

Another reason that I remember is the email conversation between me and my agency’s Co-CEO Sarfaraz Khimani during the 2019 edition of the Convonix Premier League (CPL) which fortunately hasn’t undergone any change in branding. It was something about a bump in his responsibilities in the organization and I had quipped how I did not understand how the hierarchy really worked. I think I have some idea now.

The How

The best way to describe this attempt is to liken it to first degree madness. Why else would someone spend hours to attempt such a list when the Groupe already has a web page dedicated to it. In my defense, there are a lot of missing objects on that page and does not really appreciate its own gargantuan scale. It might be Publicis’s modesty or the need to only push the bigger brands on its website. And this here is like an extended version of it.

I started my research with the Publicis website, slowly moving on to standalone websites of all the other brands. Since the list is just too big and the companies only accessible to the regions they are relevant to, I had to use a couple tricks to get past the frontend. I used VPN to access some websites in the Middle East and Latin America, used a digging tool to extract image files from the websites, used a conversion tool to convert SVG image files to PNG, and sometimes depended on third-party platforms to understand what the latest logo of a brand is. AdAge, Campaign, and The Drum really helped.

The amount of changes some of these logos have undergone is mind-boggling. And these companies sometimes do not announce it, making such exercises a tad difficult. But who is complaining?

At the end of this exercise, I had a Word document of all the companies under the Publicis umbrella and a folder containing all the logo files. I used PowerPoint to create the infographic which should confirm why the hi-res image (if you downloaded) is not really hi-res. The PDF is much better.

The List – All Publicis Groupe Brands

I have added footnotes wherever needed and tried to expand the abbreviations. In cases where brands have two or more names, I have stuck with the one mentioned on their website or on an official Publicis site.

As noted earlier, country- and city-specific brands are not included. Other than the four hubs mentioned in the infographic, this list also has two extra solution centers as found on the Publicis Groupe website.

The brands are classified according to the following solution hubs and their sub-organizations based on the mantra of “no solo, no silo, no bozo”:

  • Publicis Communications – creative communications
  • Publicis Sapient – consulting, data science, digital technology
  • Publicis Media – analytics, performance marketing, content, data
  • Publicis Health – creativity and technology in health sphere
  • Global Client Leaders – bridge between agencies through the Power of One and Re:Sources (Publicis’s finances solution)
  • Specialized Agencies (possibly now defunct)

Here you go:

List of Publicis Groupe Agencies in the World

Listed in random order.

  • Publicis.Sapient (Sapient Corporation)
    • Sapient Nitro
    • Sapient AG2
    • Sapient Consulting
    • Digitas
      • DigitasLBI
    • SapientRazorfish (RazorfishGlobal)
      • Rosetta
    • 3|SHARE
    • Sapient Corporation[2]Slightly meta here but sources tell me there is an entity such as this under Publicis.Sapient.
      • Vertiba
    • Vivaki
  • Publicis Communications
    • Leo Burnett Group
      • Leo Burnett Worldwide
        • Leo Burnett Tailor Made
      • Arc Worldwide
      • Rokkan
      • Turner Duckworth
      • Lapiz
    • Publicis Worldwide
      • Africa
        • Access
        • Adforce
        • AG Partners
        • Arcade
        • Publicis Machine
          • Moon Walk Communications
          • Moon Walk PR
          • Answered Insight
          • Incentiv
          • Narrative Media
        • Black Dot
        • Circus Advertising
        • Minanawe
        • The Creative Council
        • Insight Publicis
        • LOTUS Conseil
        • Publicis Efficiency
        • Publivision (Grupo Zwela)
        • QG Group
        • Red
        • The Dialogue Group
        • Tracy Communication
        • Zelman
      • Asia Pacific
        • Digitas[3]Digitas makes an appearance in most solution hubs hinting at its diverse portfolio.
        • Publicis Beehive
        • Publicis Engine
        • Publicis Hepta
        • Publicis JimenezBasic
        • Publicis KiwiPlates
        • Publicis Vivid
        • Publicis Wangfan
        • Welcomm Publicis Worldwide (Publicis Modem Portfolio)
      • Europe
        • Zero Pozitive Publicis
        • Duval Guillaume
        • August Media
        • Poke
        • Carré Noir
        • Chemistry
        • Publicis LMA
        • Effe (Effectivity)
        • Publicis ETO
        • Kitchen
        • Loeb & Associés
        • Lion Communications
        • Publicis Conseil
        • Marketway
        • MMS Communications
        • Monkees
        • WYSIWYG
        • Publicis EtNous
        • Reputation
      • Latin America
        • DPZ&T
        • Magna Group
        • Publicis Impetu
        • Publicis Lupe
        • One Digital
        • Deepline
        • Vivid Brand
      • Middle East
        • Publicis GSS (Glickman Shamir Samsonov)
        • Publicis Zoom
        • Super Push (Publicis/Dialog)
      • North America
        • Ove Brand | Design
        • Publicis Diversite
        • Publicis Hawkeye
      • Global
        • Nurun Worldwide
        • Publicis 133 (Publicis Luxe)
        • Red Lion
        • Publicis One
        • Publicis + Dialog
        • Publicis Pixelpark
    • Saatch & Saatchi
      • Asia Pacific
        • Law & Kenneth (L&K)
        • IAL (International Advertising Limited)
        • Ace
        • Saatchi & Saatchi + The Geeks
      • Europe
        • MUW
        • Saatchi & Saatchi Pro
      • Latin America
        • AAC
        • F/NAZCA
        • Sutil Nazca
        • 4am
        • Cumbre
        • Publicitas
        • Badillo
        • Lonsdale
        • Eliaschev
      • Middle East and Africa
        • BBR
        • Facto
        • Facto Reunion
        • Akeel
        • BrandsRock
        • Synergize
      • North America
        • TPM Communications
        • Conill Advertising
        • Team One USA
      • Saatchi & Saatchi Worldwide
    • Bartle Bogle Hegarty (BBH)
    • Prodigious
    • MSLGROUP
      • Kekst CNC
      • JKL
      • Luminous MSL
      • North Strategic
      • North Video
      • Salterbaxter
      • PublicisLive
      • Publicis Experiences
    • Marcel Worldwide
      • Talent Marcel
  • Publicis Media
    • Starcom
    • Zenith
      • ZenithOptimedia
    • Spark Foundry
    • Digitas
    • Blue 449
    • Performics
      • Performics.Convonix (erstwhile)
      • Resultrix
      • AKM3
      • Frubis
      • B2B Group
      • First Click Consulting
    • Peoplecloud
  • Publicis Health (Publicis Healthcare Communications Group or PHCG)
    • Langland
    • Digitas Health
    • Saatchi & Saatchi Wellness
    • Publicis Health Media
    • Discovery USA
    • Heartbeat
    • In-sync
    • Maxcess
    • PayerSciences
    • PlowShare Group
    • Publicis Resolute
      • Publicis LifeBrands
      • Publicis LifeBrands Medicus
    • Razorfish Health
    • Real Science
    • Verilogue
  • Global Client Leaders
    • The Power of One
    • Re:Sources
  • Specialized Agencies
    • Médias & Régies

(Note – List last updated on 15 July 2019.)

Some More Publicis Information

Apart from these agency brands, Publicis also has an AI tool called Marcel (as a tribute to the founder) which aspires to connect all the 80,000+ people across 100+ countries in the Groupe network to collaborate and find solutions. I see it as an extended and a possibly automated version of its Power of One idea. It was unveiled in May 2018 at the second Viva Tech conference in Paris and is currently in beta mode. Last I checked, it is not available in India.

The Viva Technology conference is a biannual conference that Publicis organizes in partnership with Groupe Les Echos to discuss the trends and innovations in the media industry.

Now that I am done with Publicis, the next logical step is to mimic this article for the other bigwigs in my industry: WPP, IPG, Omnicom, and DAN. Obviously, I will next explore Omnicom because in 2014 it tried to merge with Publicis and they failed. A mention of such a historic event to close this otherwise futile exercise? Seems about right. TN.


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footnotes   [ + ]

1. Publicis was founded in 1926 in Montmartre, Paris by a 20-year old Marcel Bleustein who named it so based on the French word for advertising (Publicité) and the French sound for the number six (cis). He was born in the year 1906. (History, Publicis Groupe – https://www.publicisgroupe.com/en/the-groupe/History)
2. Slightly meta here but sources tell me there is an entity such as this under Publicis.Sapient.
3. Digitas makes an appearance in most solution hubs hinting at its diverse portfolio.