The Thing with Wristwatches

I know what you’re thinking: who wears a wristwatch in 2017? Well, I do, and today, I have something important to tell you. It’s about a small thing that I have observed over the history of my owning wristwatches of different types.

Have you ever noticed that the thing, other than the power system,  that mostly gets messed up is the strap or the chain of the wristwatch and not the actual clock mechanism? No matter how good quality your strap or chain is, it’s bound to start wearing off the moment you wear it. I know the practical reasons behind this deterioration in quality, but don’t you think it’s weird that you have to replace the strap or chain of your wristwatch almost every year than any other part of the watch? Some might say that it’s an entrepreneurial move by companies who manufacture these straps and chains, so that they can stay in business till the end of time. But, I personally disagree, and think that this has never been the subject of a discussion in any boardroom of any wristwatch-making company.

It’s like you are paying the price for taking the time with you wherever you go and still not making it in time.

I think wristwatch companies – those folks in Switzerland and elsewhere – should now start focusing on the strap or the chain, because everyone knows that the mechanism is going to be top-notch. They just need something more durable that does not degrade due to human sweat, and I think Tag Heuer already has Tom Brady in the team.

So, the next time you are out shopping for a wristwatch, why not put more focus on the strap or the chain than the actual wristwatch for a change? Good luck!

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  • about me

    Tejas Nair is a freelance copywriter based in Mumbai, India. He writes about cinema, literature, current affairs, culture, and society. He manages search-based digital campaigns for Publicis. more »